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Digital Signage

Executive Summary 
In the last 4 years, University Computing Support Services (UCSS) created a program from an open-source product that connected 38 signs across campus.  The University of Louisiana at Lafayette's Office of STEP Support Services (OSS) is currently working on unifying the digital signage network on 16 displays distributed throughout the Student Union. Doing so will provide the University the capacity to manage the universal deployment of a variety of forms of media content deemed pertinent to the student population.

"Digital signage" is another name for an electronic, flat-panel screen. LCD screens are now a valuable asset in interweaving advertising and distributing valued information in areas of dense population.  Digital signs are now making their way onto strategic campus locations--the cafeteria, the student union and the campus coffee shop. A digital sign can deliver any message, keeping students informed and up to date, from serving as an Emergency Notification System to promotions on food and housing, job listings, and announcements from campus organizations.   

Business Description 
University of Louisiana at Lafayette’s Office of STEP Support(OSS) proposes to use this dynamic digital space in order to offer a service that is missing on campus.  Digital signage is the evolution of advertising solutions providing the most effective medium to more effectively spread a large variety of information to an even larger population.  A major strength of digital signage is that it gives us full control of how the information is displayed. Not just within the formatting and structural layout but also in the variability of formats that can run simultaneously: static, dynamic, video, and banner. This functionality allows us to maximize the amount of information that is being shared, depending on how we choose to organize it.  This increases the potential for maximizing the amount of spaces available to sell each week but also providing the customer numerous choices in formatting and price packages.  The content will later on be able to be shown at specific screens where identified target markets are more likely to view the information.  This will be particularly useful for employers trying to recruit students from certain departments.   

Distribution of Responsibilities of the Digital Signage System 
• OSS:  establish and oversee digital signage policies, procedures, and standards, overall look and feel of content presentation, as well as operational and financial management:  maintenance, installation, upkeep, and auditing in order to provide continual service level improvement as outlined in the stages of effective ITIL practices.   
• Marketing and Communications:  content review, university branding and image for digital signage
• Service Desk/UCSS:  system administration, technical implementation, automatic content administration with other systems, and network functions 
• Student Union and Housing: content management for their own events and area
• Departments:  content generation and submission  
• Career Services:  job listings 

Digital Signage Governance 
Content displayed must adhere to the university requirements as stipulated within the universities outlined policies and procedures. Upon completion of the first year of the digital signage project, OSS will perform a full audit of the service. The audit will function as a component of the continual service improvement stage as outlined within ITIL practices and OSS will make the necessary updates. Auxiliary Services will serve an advisory consultation role to OSS.

Market Strategies 
The digital signage program will be a service offered to registered student organizations, UL departments, and outside vendors.  This method of promotion is cost effective, sustainable, and an effective way to spread the word about your organization or event with monitors strategically placed throughout campus, maximizing visibility.

Additional Services   
The digital signage program is designed to display content that is relevant to students on our campus.  OSS strives to meet the expectation of every student and will investigate requests that are not a part of the current service delivered.  Please submit your request here.

Content Guidelines 
Content submissions must include first name, last name, phone number of the submitter, the day the digital signage should start running on the system, and the digital poster or video file as an attachment to the email. All content must be submitted at least five business days prior to the desired running date.  
 
Display Times   
• 24 Hours per day


Semester dates  
• Fall: August 19 - December 18 
• Spring:  January 12 - May 15 
• Summer:  June 1 - August 7 

Submission Process Overview 
1. Student groups, departments and outside vendors can create their own slide presentations to promote their events or groups, use one of the provided templates, or be charged an hourly rate to have their content submission designed. 
2. Vendors have the opportunity to choose from various screen locations at varying rates per advertisement.
3. These, in turn, are submitted for branding approval. 
4. Once accepted, the text and images of each presentation are uploaded into software, entered into programming schedules and broadcast on the screens.  
5. Scheduling software feeds data to digital signs, and ensures that messages are "looped" to replay as often as desired. 

If you are interested in utilizing the Digital Signage program, please contact step@louisiana.edu